International marketing - notes. In the previous sections we examined the role, definition and nature of marketing, marketing planning, the marketing mix. International Marketing Today, the marketing organizations are not restricted to For more notes on International Business Management click on the link below. international-marketing-notes. Uploaded by. Pooja Bajaj. INDIAN INSTI. OF PLANNING & MANAGEMENT AHMEDABAD. SATURDAY, 6 th.


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International Marketing Today, the marketing organizations are not restricted to their national borders.

International Marketing

The entire world is open for them. New markets are springing forth in emerging economies like — China, Indonesia, India, Korea, Mexico, Chile, Brazil, Argentina, and many other economies all over the world.

The economic, international marketing notes, and political changes affect the practice of business worldwide, the business organizations have to remain flexible enough to react rapidly to changing global international marketing notes to be competitive.

When a company contemplates marketing abroad or expanding existing international marketing activity, management faces five major decisions: International marketing decision i.

The market selection decision i.

Simplynotes - International Marketing - Simplynotes

The market entry decision i. The Marketing Mix decision i. The Organization decision i. Broader market is available— Unlike domestic marketing the market is not restricted to national population.


Population of other countries can also be targeted in international marketing. In international marketing at least two set of uncontrollable variables international marketing notes involved or more if the marketing organization deals in more countries. Hence, the competition is intense in international marketing.

International Marketing constitutes the following areas of business: Exports and Imports International trade can be a good beginning to venture international marketing notes international marketing. By developing international markets for domestically produced goods and services a company can reduce the risk of operating internationally, gain adequate experience and then go on international marketing notes set up manufacturing and marketing facilities abroad.

Contractual Agreements Patent licensing, turn key operations, co — production, technical and managerial know — how and licensing agreements are all a part of international marketing.


Licensing includes a number of contractual agreements whereby intangible assets such as patents, trade secrets, know international marketing notes how, trade marks and brand names are made available to foreign firms in return for a fee.

Joint Ventures A form of collaborative association for a considerable period is known as joint venture. A joint venture comes into existence when a foreign investor acquires interest in a local company and vice versa or when overseas and local firms jointly form a new firm.

In countries where fully owned firms are not allowed to operate, joint venture is the international marketing notes. Wholly owned manufacturing A company with long term interest in a foreign market may establish fully owned manufacturing facilities.


Factors like trade barriers, cost differences, government policies etc. Manufacturing abroad provides the firm with total control over quality and production.

  • International marketing - notes
  • International-marketing-notes | pooja bajaj -

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